our creative process
Over the years we have documented countless food photos on site at small as well as high volume restaurants, so we have a precise process built around what has worked best for us and our restaurant clients to ensure a successful food shoot.
One of the biggest factors in taking amazing photos of food is making sure the photo shoot and production team do not impede upon the flow of business or service. While in some cases, a client will specifically want to shoot their restaurant during closing hours, we actually recommend, and have a majority of our experience in running our photo shoots during working hours and doing so without impeding on service.
The process of shooting during business hours on a low volume day saves on costs for the restaurant owner, and we also suggest coordinating the shoot with a team meeting to update staff on new dishes, and have us capture the team photos simultaneously.
Through these years of working on food content our 3 step creative process has been honed and perfected so we can deliver the best possible photos for your restaurant. From phase one to three you will be informed, know what is going on every step of the way, and will be met with a 5 star photography product at the end of the process.
During our 30 minute discovery consultation, we will evaluate all the specific details of the deliverables such as what photos you need, which dishes to highlight, what style of art direction we will take, as well as scheduling the best time and location to hold the photo shoot.
When we execute the planned photo shoot, we will have one point of contact on your team that communicates with our Creative Director on set to coordinate the production. That designated POC will work with the CD to ensure the food is presented properly and aligns with the brand.
After shooting all the footage, we will upload all the files to our servers and begin the first stage of editing which is the “Editor’s Pick”. The editor then performs professional edits on each image and shares the final folder with the restaurant for approval. The entire editing process can take up to 30 days.